Arabella Peterson

Writer and Communications Consultant

I'm all about crafting content that actually resonates with audiences. With a mix of editorial savvy, strategic partnerships and social media magic I amplify brand presence and spark meaningful conversions. My approach is fresh, unique, and tailored to embody your brand's personality.

Writing

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Social Media

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Brand Marketing

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Writing ☁ Social Media ☁ Brand Marketing ☁

Things I do

  • Writing

    Words are my world. I tune into the unique tone of your brand or publication to spin content that speaks to your audience. Whether it’s SEO-tailored articles, brand storytelling, clever copy or click-worthy blogs, I'm your go-to for writing that will keep readers engaged and coming back for more. Thinking of launching a publication or editorial arm on your brand’s website? I can help with that.

  • Social Media

    From creative collabs to creating digital buzz, I craft strategies that turn followers into fans. I can consult on how to take your online presence to the next level or take those annoying, time-consuming tasks off your hands (caption writing, anyone?). Think community-driven, curated content and tactics that engage, convert, and organically grow your audience.

  • Brand Marketing

    Your brand shouldn’t be just seen, but felt. That's where I come in. With a holistic, artisanal approach to content, I can bring your brand story to life through unforgettable activation concepts, on-brand partnerships, tone of voice development, community building and management, content strategy, newsletter copy, product descriptions and taglines (just to name a few).

 

I’m honoured to have collaborated with some iconic brands over the years. Here are a few⤵

 

Kind Words

  • "It was a joy to work with Arabella and I actually learnt alot from her in the process as well. I loved her task tracker, which was a great way to stay on track while also recording all the different pieces of work we did together - from social media and pitching thought leadership, to email strategy and digital tool building."

    - Emily Horton, More Diverse Voices

  • “Arabella ideated and implemented creative marketing initiatives that generated substantial ROI, brand awareness and customer acquisition. These were across touchpoints including social media, editorial content, activations, events and partnerships. Arabella is a team player and very easy to work with, I would highly recommend working with her!”

    ⏤ Tara Howard, Bailey Nelson

  • “Arabella is smart, creative and consistent. It's not only a pleasure to work with her, it's fun too! Working with Arabella has been a dream and her digital and social know-how has made projects both enjoyable and fulfilling.”

    ⏤ Lilith Hardie-Lupica, The Foreword

  • “Arabella's knack for understanding tone of voice quickly, and capturing that audience with an insightful and engaging piece of content always impresses me. Her inquiring eye has provided diversity to her copy, and her intellect gives strength to her writing."

    ⏤ Trish Fairbairn, Dead Pretty

Ask a question or get a quote.

You’re also welcome to email me directly at ⏤ arabellapeterson@gmail.com